Citation Audit & Cleanup

Why You Need a Citation Audit

Over time, business listings drift. You move offices, change phone numbers, rebrand — and old listings stay behind with outdated information. Data aggregators spread the wrong data further. Well-meaning staff create extra profiles. The result: dozens of inconsistent citations telling Google conflicting stories about your business.

A citation audit is a systematic scan of everywhere your business appears online, checking each listing for accuracy. Without one, you're building new citations on a shaky foundation. Our audit finds the problems; our cleanup fixes them.

What Our Audit Checks

• Incorrect NAP — wrong or outdated name, address, or phone number on any listing
• Duplicate listings — multiple profiles for the same business splitting your authority
• Missing listings — major directories where your business should appear but doesn't
• Wrong categories — listings filed under irrelevant or misleading categories
• Broken details — dead website links, wrong hours, missing descriptions
• Unclaimed profiles — listings you don't control that someone else could edit

How the Cleanup Works

1. Full scan — we audit your citation footprint across major directories and aggregators.
2. Issue report — you get a clear list of every problem found: duplicates, errors, gaps.
3. Fix & suppress — incorrect listings are corrected where possible; duplicates are merged or suppressed.
4. Fill the gaps — missing high-value listings are built fresh with correct NAP.
5. Final verification — a clean live-link report confirms your profile is accurate everywhere.

Signs You Need a Cleanup

Your rankings dropped after a move, rebrand, or phone change. You find your business listed with an old address. There are two or more profiles for your business on the same directory. Your NAP looks different on different sites. An SEO tool flags citation inconsistencies. If any of these sound familiar, an audit will pay for itself in recovered rankings.

After cleanup, lock in the gains with ongoing local citation building and a NAP consistency check to keep everything aligned going forward.

Local Citation Cleanup: What Gets Fixed First

A local citation cleanup starts with the problems that cost you the most rankings: wrong NAP, duplicate profiles, and outdated details on high-authority directories. Our citation cleanup service works through your full citation footprint by hand — checking each listing, correcting what can be edited, and merging or suppressing duplicates — so Google sees one clean, consistent version of your business instead of several conflicting ones.

Cleanup is not a scan-and-forget job. Automated scans flag issues; a real local citation cleanup fixes them. Our team claims and corrects listings where possible, requests removal or suppression of duplicates, and rebuilds the high-value listings that are missing entirely. Every fix is documented in your live-link report, and a citation cleanup service is built into our $40 and $80 packages.

After cleanup, the gains need protecting. We lock your canonical NAP with a NAP consistency check, then build fresh citations on top of the clean foundation — new listings only where you are missing, so you never pay twice for the same directory. Not sure whether you need it? Run our free local citation checker first: if it flags mismatches or duplicates, a local citation cleanup is the right next step.