📍 Listing A
e.g. your Google Business Profile
🌐 Listing B
e.g. your website's contact page
🩺 Business Name Health Check
Want Us to Fix It For You?
This free tool checks 2 listings. Our professional citation audit manually checks your NAP across 50+ directories, removes duplicates and fixes every mismatch.
💬 Get Full Audit on WhatsAppWhy NAP Consistency Matters
Google cross-references your business Name, Address and Phone (NAP) across the web. When directories show different versions — "Street" vs "St", "(512)" vs "+1-512" — Google loses confidence, and your map-pack rankings drop. Even tiny differences count as mismatches to an algorithm.
How This Checker Works
- Smart normalization: we expand common abbreviations (St → Street, Ave → Avenue, Ste → Suite) and ignore case and punctuation before comparing.
- Phone matching: we compare the last 10 digits, so +1-512-555-0100 and 5125550100 count as the same number.
- Honest scope: this checks the two listings you enter. A full audit covers dozens of directories — that's what our paid service does.
What Your Score Means
Your score is the share of fields that match after normalization. 90–100 means your two listings are effectively identical — keep monitoring them quarterly. 70–89 means minor formatting drift (abbreviations, phone formatting); pick one canonical version and update the other. Below 70 means Google likely treats these as conflicting records, which splits ranking signals and can suppress your map-pack visibility until fixed.
How to Fix NAP Inconsistencies
Fixing NAP is a copy-paste discipline, not a technical project:
- Choose one canonical NAP — exactly as it appears on your website's contact page and Google Business Profile. That version wins everywhere.
- Start with the big three — Google Business Profile, Facebook, and Apple Maps feed data to dozens of downstream directories.
- Fix aggregators first — data aggregators (Neustar, Data Axle, Foursquare) push corrections to hundreds of smaller directories automatically.
- Claim before you correct — unclaimed listings often can't be edited; claim them, then standardize the NAP.
- Document the canonical version — keep it in one shared doc so every future submission, ad, and profile uses identical text.
Most businesses accumulate 5–15 conflicting listings within two years of operating. A full citation audit finds every variant — including duplicates you don't know exist — and cleans them to one consistent record.
Related Services
Free Local Citation Checker: What This Tool Scans
This local citation tool compares the two listings you enter field by field: business name, street address, city, state, postal code, and phone. Each field is normalized first — abbreviations expanded, case and punctuation ignored, phone numbers compared on the last 10 digits — then scored. The result is a simple verdict: your listings agree, they drift in formatting, or they conflict in a way Google would treat as two different businesses.
It also works as a fast local citation finder for problems you did not know you had. Most businesses that run the check discover at least one mismatch between their Google Business Profile and their website — and that mismatch is usually the tip of a larger pile, because the same wrong details tend to appear on dozens of directories. The check is free and unlimited; use it on your own business, or on a client's, before you decide what to fix.
Local Citation Scanner vs a Manual Citation Audit
A scanner checks the listings you give it. A manual citation audit checks everything: it searches directories, aggregators, and maps for every mention of your business — including duplicates and old listings you forgot existed — then fixes each one by hand. The free checker tells you whether you have a problem; the audit tells you how big it is and resolves it, with a live-link report as proof. If your score comes back below 70, or you know your business moved or changed numbers, start with the citation audit and cleanup service — then build fresh citations on the clean foundation with our local citation building service, from $5.
Frequently Asked Questions
Quick answers about the free NAP checker.
It compares your business name, address, and phone number across major directories and scores their consistency. Inconsistent NAP confuses Google and hurts your Maps rankings — this free tool shows you exactly where the problems are in seconds.
Yes — completely free, no email or account required. Enter your business details and get an instant consistency report. If the report shows issues, our manual citation cleanup packages start from just $5.
The checker scans live directory data for your NAP variations and scores consistency across them. For a deeper audit including duplicates and incorrect listings, our manual citation audit service reviews everything by hand.
Fix the inconsistencies the tool flags — or let us handle it. Our citation audit and cleanup service corrects every listing manually with exact NAP consistency, and every order includes a live-link report as proof.
Yes, agencies use our free NAP checker for quick client audits before pitching cleanup work. For done-for-you fulfillment, our white-label packages deliver unbranded reports you can forward directly to clients.
A local citation checker compares your business name, address, and phone number as they appear in different places online and scores how consistent they are. Our free checker compares two listings — for example, your Google Business Profile and your website — and shows exactly which fields match and which do not.
The free checker compares the two listings you enter and scores them in seconds. A paid manual audit searches 50+ directories, aggregators, and maps for every mention of your business, finds duplicates and outdated listings, and fixes each one by hand — with a before-and-after report. Use the free tool to spot the problem, and the audit to fix all of it.
Yes — this local citation checker is free to use with no signup and no payment. Enter your business details and it compares your name, address, and phone across major directories and scores their consistency in seconds. If the report shows problems, our manual citation audit and cleanup fixes them from just $5.
