Free NAP Consistency Checker
Enter your business details exactly as they appear in two places โ e.g. your Google Business Profile and your website. We'll compare every field and show you exactly where they don't match.
Enter your business details exactly as they appear in two places โ e.g. your Google Business Profile and your website. We'll compare every field and show you exactly where they don't match.
e.g. your Google Business Profile
e.g. your website's contact page
This free tool checks 2 listings. Our professional citation audit manually checks your NAP across 50+ directories, removes duplicates and fixes every mismatch.
๐ฌ Get Full Audit on WhatsAppGoogle cross-references your business Name, Address and Phone (NAP) across the web. When directories show different versions โ "Street" vs "St", "(512)" vs "+1-512" โ Google loses confidence, and your map-pack rankings drop. Even tiny differences count as mismatches to an algorithm.
Your score is the share of fields that match after normalization. 90โ100 means your two listings are effectively identical โ keep monitoring them quarterly. 70โ89 means minor formatting drift (abbreviations, phone formatting); pick one canonical version and update the other. Below 70 means Google likely treats these as conflicting records, which splits ranking signals and can suppress your map-pack visibility until fixed.
Fixing NAP is a copy-paste discipline, not a technical project:
Most businesses accumulate 5โ15 conflicting listings within two years of operating. A full citation audit finds every variant โ including duplicates you don't know exist โ and cleans them to one consistent record.